MoviePass has been around for around three years now, but it is just now coming under the radar for a new crop of moviegoers thanks to their recent partnership with AMC Theaters, the second most popular theater chain in America. With this partnership, MoviePass boasts the ability to see a movie every day for between $35-45 a month, depending on your SD or 3D/IMAX preference. If you go to a lot of movies, that might seem like a good deal at first glance, but upon digging a little deeper you will soon realize your money would be better spent elsewhere, like a on Netflix subscription and a couple of tickets to a movie you actually want to see. In theory, the concept of MoviePass has merit and could be a fantastic way to get moviegoers back into the theater. But as things currently stand, there are several major negatives that need to be addressed to make MoviePass a justifiable subscription service.
“One movie a day” is kind of bullshit
The MoviePass “one movie a day” promise is not exactly a blatant lie, but it most certainly is misleading. MoviePass is on a 24 hour schedule, so you cannot see a movie at any point during the day. For example, if you go to see a movie at 11:30pm on a Saturday, you would not be able to go see another movie until at least 11:31pm on Sunday. How hard would it be for MoviePass to reset at midnight? You know, like an actual day. This would allow subscribers to enjoy a movie on their time while still accommodating MoviePass’ trademarked rule.
You can’t view the same movie more than once
Seriously, I cannot believe MoviePass does not allow a subscriber to attend a second viewing of a movie they had already seen through the pass. That is beyond ridiculous. Let us say you just came back from a viewing of seeing The Hobbit: The Battle of the Five Armies and loved it so much you wanted to go see it again the next day. Tough shit. Despite paying $35-45 a month, MoviePass does not believe you deserve to see a movie a second time, so prepare to pay out of pocket for repeated viewings. In all honesty, there is no reason why subscribers should be prevented from seeing a movie a second time, especially with all the other stupid rules MoviePass currently has.
It’s not a monthly subscription, it’s a yearly contract
Contrary to popular belief, MoviePass is not a monthly subscription service. Instead it is actually a yearly subscription model paid in monthly installments, locking you into a a one-year contract that will cost you $540. In the grand scale of things, the only time there would ever been enough movies coming out to attempt to take advantage of being able to see a movie every day would be during the Summer. But even then there will never been thirty different movies in theaters, let alone thirty movies worth viewing. By locking subscribers in, MoviePass forces them to pay for something they can not even use. This is not helped by the fact subscribers cannot see the same movie twice.
Seating is not guaranteed
After signing away your soul to a yearly contract and accepting the reality that MoviePass will not allow you to use it as it is marketed, the very least you could do would be ask for reserved seating. But as luck would have it, MoviePass does not guarantee seating. In all honesty, you would be better off attending a free advanced screening of every upcoming motion picture, as you have just as much of a chance acquiring a seat as you would with MoviePass. With advanced screenings you might even score some cool exclusive mercy, too! It is pretty bad when advanced screenings treat the general public better than a $540 service.
Forget about seeing a movie with a loved one
Have a significant other or family member you would like to share the experience with? Sucks to be you, pleb. As a VIP member of the MoviePass elite, you get to suffer through your yearly commitment of regret all alone. MoviePass subscriptions are for a single moviegoer only and do not even offer the occasional “bring-a-friend” opportunity. Adding the ability to bring someone along for at least once a month would not cut into profits, so I can not see any reason why MoviePass would vouch to not add such a feature.
The price is outrageous
Let’s be honest here. The number one reason preventing anyone from subscribing to MoviePass is the outrageous, unacceptable price. Even if it was a monthly subscription, opposed to the yearly $540 commitment, $35-45 per month is ridiculous when you factor in the aforementioned bulletpoints against the service. MoviePass is not “unlimited”, but instead one of the most limiting and overpriced services out there.